Yanyi Leng


Yanyi Leng

Yanyi Leng


Yanyi's work explores prosocial decision-making, corporate generosity perception, and consumer behavior. Prior to pursuing her doctoral degree, Yanyi graduated from the University of Southern California with a bachelor’s degree in Psychology and the University of Chicago with a master’s degree in social sciences.

Area of Expertise


Consumer Behavior and Decision Making

Education


  • Ph.D.(Expected) 2026, Washington University in St. Louis
  • MS 2024, Washington University in St. Louis
  • MA 2020, The University of Chicago
  • BA 2019, University of Southern California

Awards/Honors


  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2025
  • Best Behavioral Paper, Buchan Prize Paper Competition, Olin Business School, Washington University in St. Louis, 2025
  • Doctoral Fellowship, Olin Business School, Washington University in St. Louis, 2021
  • Merit-based Tuition Scholarship, The University of Chicago, 2019
  • Undergraduate Research Associates Program Funding, University of Southern California, 2018

Research Interests


Corporate Social Responsibility (CSR), Prosocial Behavior, Gift Giving, Judgment and Decision Making