The Hatchery: An Entrepreneurial Bootcamp

Transform a promising idea into a viable, fundable business venture. Modeled after the long-standing and successful “The Hatchery” course (MGT 5240) at Washington University’s Olin Business School, this immersive bootcamp equips aspiring entrepreneurs with a proven framework—now enhanced with cutting-edge AI tools—to quickly validate ideas, build compelling pitches, and accelerate toward launch.

Course Snapshot

• Develop a competition-ready, investor-facing pitch using AI-enhanced storytelling and presentation tools
• Rapidly validate your business idea and analyze market demand using advanced AI platforms
• Gain a practical understanding of startup finance, legal considerations, and business model fundamentals
• Learn to integrate AI ethically and effectively into your venture’s strategy and operations
• Expand your network through direct interaction with experienced entrepreneurs and industry professionals

Key Benefits

• Walk away with a polished pitch deck tailored for competitions, investors, or bank presentations
• Access real-time feedback from a panel of professionals and peers
• Gain hands-on experience using top AI tools for market research, customer validation, and pitch development
• Build entrepreneurial mindset and fluency in startup terminology and strategy
• Receive a curated list of funding sources, startup competitions, and practical tools to support your next steps

Instructor

Doug Villhard

Professor of Practice in Entrepreneurship and Academic Director for Entrepreneurship

WashU Olin Business School

Location & Modality

In-Person, Charles F. Knight Center on WashU's Danforth Campus

Earn Your Certificate

2 elective units toward an advanced certificate 

For Federal Employees

ECQ 1 – Leading Change

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