Data Literacy for Decision Makers

Leaders today are expected to use data in their decisions but not to become data experts.

This highly practical, non-technical program helps you make sense of the information you encounter every day. You will learn how to interpret insights more confidently, question what you’re seeing, and avoid common pitfalls that lead to poor decisions. The focus is not on tools or analysis, but on helping you use data more effectively to support better judgment and business outcomes.

What You Will Learn

• How to interpret data and key metrics with greater confidence
• How to recognize when information may be misleading or incomplete
• How to ask better questions to clarify insights and recommendations
• How to engage more effectively with data and analytics teams
• How to use data to support decisions in complex and uncertain situations

Key Benefits
Participants will:

• Make more confident, well-informed decisions using data
• Avoid common mistakes that lead to poor interpretation and outcomes
• Ask clearer, more strategic questions in data-driven discussions
• Contribute more effectively to conversations involving data and analysis
• Strengthen their overall judgment when using data in their role

You will leave with the confidence to interpret and question data effectively, enabling them to make better decisions and contribute more meaningfully in data-informed discussions.

Who Should Attend

• Managers and leaders who rely on data to inform decisions
• Professionals who work with analytics teams but do not have a technical background
• Functional leaders across operations, finance, marketing, HR, and strategy
• Individuals seeking greater confidence in using and discussing data
• No prior technical or statistical experience required

Instructor
Damon Campbell

Teaching Professor of Data Analytics

WashU Olin Business School

Location & Modality
In-Person, Charles F. Knight Center on WashU's Danforth Campus

Register