Inside the Sports Industry
Annual Business of Sports Events
At Olin, our annual sports business events bring the industry directly to you. Each year, we convene top leaders, innovators and alumni to explore the trends shaping the future of sports. Thanks to our expansive network—more than 600 professionals across hundreds of organizations nationwide—you'll gain access to expertise and connections that accelerate your career. These events strengthen the MS in the Business of Sports experience by expanding your network, deepening your industry insight, and opening doors to meaningful opportunities.
Sports Business Summit
Olin’s annual Sports Business Summit brings together top executives, alumni and industry innovators for a day of insights, conversation and networking. Powered by our extensive sports business network — spanning every major league, championship teams, global brands, and leading agencies — the summit gives you direct access to leaders shaping the business of sports and clear guidance on how to build your own path into the industry.
Topics at the 10th Olin Sports Business Summit held April 4, 2025
- Future of Women’s Sports Marketing
- Strategy and Design in Sports Marketing
- Careers as “Sports Creatives”
- Win with WIT Sports
- Disruption in Regional Sports Networks
- EPIC: The Next Level of Data Appending
- Wasserman Today: A Global Sports, Music & Entertainment Company
- From Internship to Full-Time at Wasserman
- New Revenue in Sports Venues
- The Multi-Sensory Evolution of Entertainment Venues
- Venue Development in a Global Sports Landscape
We’ll be announcing the 2026 Sports Business Summit date very soon.
The Business of Women in Sports Webinar Series
This virtual series spotlights the women shaping today’s sports industry. Each episode features leaders discussing the business of women’s sports — from launching leagues to driving analytics and fan growth. Now in its second year, Olin is the only U.S. business school producing a series dedicated to this topic. It reflects our deep ties to women’s sports nationwide and the many alumnae and partners advancing the field.
2024–25 Episodes
- She’s Got Game: Building a WNBA Franchise From Scratch
- Life After Cailin: Sustaining the Growth in Women’s College Basketball
- Bump, Set, Launch: Building a Women’s Sports League From Scratch
- She Shoots … She Scores: Launching the PWHL
- Goal… Is to Expand: Building an NWSL Franchise From Scratch
- She Built Me With (DATA) Science: Women in Sports Business Analytics
Explore our 2025-26 webinar lineup of women who are trailblazing paths in the sports arena.