Sports Business Immersion Trips


At WashU Olin, our MS in the Business of Sports doesn’t just talk about the industry — it puts you in the middle of it. Through fast-paced immersion trips across the country, you’ll step inside professional teams, top collegiate programs, and influential sports organizations. You’ll see how venues leverage cutting-edge technology to elevate fan experiences and hear directly from the executives driving strategy, finance, operations, talent, and marketing in today’s sports landscape.
Students pose with UFC exec.
Powered by Olin’s extensive sports business network, these trips give you exclusive access to leaders where they work — opening doors, expanding your perspective, and helping you discover career paths you may never have considered. Along the way, you’ll build connections with alumni and industry insiders who are eager to mentor you, speak in our classrooms, and collaborate on real-world projects.
The result? A degree that’s more than academic — it’s a launchpad. With firsthand exposure, a growing professional network, and support from industry partners, you’ll be positioned for meaningful internships and career opportunities that transform your passion for sports into a profession.

Milwaukee Sports Business Immersion Trip - Fall 2025


In fall 2025, students immersed themselves in the world of professional sports business in Milwaukee. This trip was packed with exclusive access and networking opportunities. Explore the highlights of the two-day itinerary.
  • Day 1
    • Day one kicked off on Friday, October 31st, with a morning session featuring the Marquette Athletics Department business staff, including leaders in advancement, marketing, and licensing.

    • The afternoon was highlighted by an exciting Green Bay Packers panel followed by a tour of the iconic Lambeau Field.

    • The day concluded with an insider perspective from the Milwaukee Brewers, featuring Matt Roffe, assistant director of domestic scouting.

  • Day 2
    • The learning continued on Saturday, November 1st, with a discussion on sports partnerships led by GMR Marketing executive James Ward.

    • This conversation was followed by a tour of the state-of-the-art Fiserv Forum and a panel discussion with Milwaukee Bucks executives, including the president of business operations and the SVP of consumer revenue and strategy.

Past Immersion Trips


  • New York

  • Los Angeles

  • Chicago

  • Milwaukee

  • Charlotte

  • Las Vegas

  • Kansas City

  • Indianapolis