A Connected Powerhouse in Sports Business

At WashU Olin, you don't just study the sports industry — you become connected to it. These connections are built both inside the classroom — through guest lectures and faculty mentorship — and during experiential learning opportunities, where you work side-by-side with industry professionals on real-world projects. This comprehensive approach ensures that you graduate with a robust professional network that's ready to support your career success.

 

logos of sports partnerships

 

Our reach extends across every facet of the industry, from iconic professional franchises and collegiate powerhouse programs to global apparel brands and cutting-edge sports tech firms. Through these long-standing partnerships, we give our students direct access to the leaders shaping the future of sport.

Explore our industry footprint below.

  • Agencies, Brands, and Colleges

    Agencies

    • Bloom Sports Partners
    • Elevate
    • Excel Sports Management
    • GSE Worldwide
    • Hirsch Leatherwood
    • HKS
    • Innovative Partnerships Group
    • KC2026
    • Legends
    • Octagon
    • Optimum Sports
    • Outlyr
    • Playfly Marketing
    • Passback
    • Populous
    • Princeton Group Sports Marketing
    • Poblicis
    • RJK Consulting
    • ScaleTeam Advisory
    • Tixr
    • United Talent Agency
    • The Team (Team Wass)
    • WIT Sports

    Brands

    • Amazon
    • Andiem
    • AthletEX
    • Men in Blazers
    • Netflix
    • Nike, Inc.
    • SeatGeek

    Colleges and Universities

    • Boston College
    • Harvard University
    • Horizon League
    • NCAA
    • Notre Dame
    • Univ of Alabama
    • Univ of Miami

  • Finance, Fitness, Gaming, and Law

    Finance

    • Ares Management
    • Equis Group
    • EY-Parthenon
    • Finlete
    • Inner Circle Sports
    • Shamrock Capital
    • Thirty-5 Capital

    Fitness

    • Christensen Fitness & Health
    • CrossFit
    • Dimension 6 Fitness

    Gaming

    • DC Gaming LLC
    • Draft Kings
    • FanDuel
    • Kalshi
    • Orchard Studio LLC

    Law

    • Greenberg Taurig
    • Hightower Law Firm
    • Hogan Lovells LLP
    • Sidley Austin LLP

  • Sports Leagues, Media, Tech

    Leagues

    • LA28
    • MLB
    • NBA
    • NFL
    • NHL
    • NWSL
    • Professional Women's Hockey League
    • UFC
    • WNBA

    Media

    • Barstool Sports
    • ESPN
    • FOX Sports
    • Fresh Tape Media / Gondola
    • Hunterbrook Media
    • IRIS Sports Media
    • Lawrence Journal World
    • Overtime
    • SEC ESPN Network
    • TikTok
    • Tisha Alyn
    • WSC Sports

    Tech

    • Comcast Business
    • Demand Analytics
    • FanIQ
    • Gradient
    • KB Capital / Tech Coast Angels, World Jai-Alai League
    • Treble Makers LLC, Boomtown Innovation

  • Sports Teams and Others

    Teams

    • Angel City FC
    • Boston Red Sox
    • Brooklyn Sports and Entertainment
    • Buffalo Sabres
    • Chicago Blackhawks
    • Chicago Cubs
    • Chicago White Sox
    • Cleveland Cavaliers
    • Columbus Crew
    • Detroit Tigers
    • Golden State Warriors
    • Kansas City Chiefs
    • Madison Square Garden
    • Memphis Grizzlies
    • Milwaukee Brewers
    • Minnesota Vikings
    • Minnesota Wild
    • Nashville SC
    • New York Islanders
    • New York Knicks
    • New York Yankees
    • Oklahoma City Thunder
    • Pittsburgh Pirates
    • Pittsburgh Steelers
    • Seattle Mariners
    • Seattle Seahawks
    • St. Louis Blues
    • St. Louis Cardinals
    • St. Louis CITY SC
    • Tampa Bay Buccaneers
    • Texas Rangers
    • USL Dallas
    • Vegas Golden Knights
    • Washington Nationals

    Others

    • Aventuur
    • Backroads
    • Beyond Sports Inc/3&D Hoops, LLC
    • Energy Solutions/Boston Red Sox
    • Expedia Group
    • GoldRoots
    • King Hoops United
    • Plus.Fan
    • Point Break Advisory Services; GB Surfing
    • POINT3, DUNK, State of Grind, Perfect Game
    • Salesforce
    • The Superlative Group

Sports Connections by City

A partial look at our sports industry connections across major cities.
  • Charlotte

    Atlantic Coast Conf (ACC)

    Carolina Panthers

    Charlotte Checkers (minor-hock)

    Charlotte FC (MLS)

    Charlotte Hornets

    Charlotte Knights (minors-base)

    Elevate
  • Chicago

    Anheuser Busch (sports marketing)

    Chicago Cubs

    Chicago White Sox

    Playfly (formerly Paragon)

    The Team (formerly Wasserman)

    Chicago Bears

    Chicago Fire (MLS)

    Chicago Blackhawks (NHL)

    Chicago Bulls

    Legends Global (sports marketing)

    Thirty-5 Capital

    Publicis Sports

    DraftKings

    Levy's (sports venue concessions)

  • Denver

    Colorado Rockies

    Denver Broncos

    Denver Summit (NWSL)

    Fresh Tape Media / Gondola
  • Las Vegas

    Athletics (MLB baseball)

    Las Vegas Aces

    Las Vegas Raiders

    UFC Headquarters

    Vegas Golden Knights
  • Los Angeles

    Angel City FC (NWSL)

    Excel Sports Management

    FOX Sports

    IPG 360 (sports marketing)

    Klutch Sports (part of UTA)

    L.A. Galaxy (MLS)

    L.A. Sparks

    LA28 (org group for 2028 Olympics

    LAFC (MLS)

    Los Angeles Clippers

    Los Angeles Rams

    NFL Network (now part of ESPN)

    The Team (formerly Wasserman)

    TIXR (ticketing agency)

  • Milwaukee/Green Bay

    Green Bay Packers

    Marquette University

    Milwaukee Brewers

    Milwaukee Bucks
  • New York

    Andiem (basketball shoe company)

    AthletEX

    Ares Management

    Brooklyn Sports and Entertainment

    Excel Sports Management

    GSE Worldwide

    Inner Circle Sports

    Kalshi

    Leverage Agency

    Madison Square Garden

    Major League Baseball

    National Basketball Association

    National Football League

    National Hockey League

    National Women's Soccer League

    New York Islanders

    New York Yankees

    Overtime (sports media)

    The Team (formerly Wasserman)

    U.S. Open Tennis

    UBS Arena (home of Islanders)

  • Seattle/Portland/Bay Area (SF, SJ)

    Amazon Sports

    Nike

    Seattle Kraken (NHL)

    Seattle Mariners

    Seattle Seahawks

    Seattle Storm (WNBA)

    Bay Area Sports Commission

    Elevate

    Golden State Warriors

    San Francisco 49ers

    San Francisco Giants

    San Jose Sharks

  • St. Louis/Kansas City/Indianapolis

    Indiana Pacers / Fever (NBA / WNBA)

    Indianapolis Colts

    Kansas City Chiefs

    Kansas City Current (NWSL)

    Kansas City Sports Commission

    NCAA

    Populous

    St. Louis Cardinals

    St. Louis Blues

    St. Louis Sports Commission

    St. Louis CITY SC (MLS)

    Rapsodo

    Saint Louis University

    Fleishman-Hillard (PR)

    St. Louis Surge (women's BB)

    Larry Hughes BB Academy

    Maryville University